01
Trademark
Prosecution from search to registration, and the strategy in between.
What it is: protection for the names, logos and marks that carry a brand's reputation.
What I have worked on: trademark searches and clearance opinions, filing applications, drafting replies to examination objections under Sections 9 and 11 of the Trade Marks Act, opposition and counter statement support, and cease and desist notices.
Key learning: most trademark disputes are won or lost long before litigation, in the quality of the search and the framing of the reply.